Extended content labels, or ECLs, offer a unique solution for including important information on product labels without taking up valuable real estate on the front of the label. Pharmaceutical, nutraceutical and personal care industries, government regulations often stipulate what information or directions must be printed. By offering a variety of label constructions, ECLs provide extra space without adding any bulk to the overall packaging.
- Streamline logistics by combining SKUs and incorporating more information into a single label
- Meet regulatory compliance by including nutritional facts, directions or safety information in multiple languages
- Increase customer engagement with games, sweepstakes and instant redeemable coupons
Wraparound Labels
Wraparound labels offer 720º of space for printing your label design. These labels wrap around a container twice: around the product, and then onto itself. Specialty adhesives allow users to re-apply the label after reading the extra content. These are most widely used for small vials and containers.
Peel Back Labels
Peel back labels are printed on both sides, with a repositionable adhesive. Users can peel back the label to reveal additional information, and then re-apply as though it was never moved. They are a popular and cost-effective option if your content can fit onto two panels, and film material is recommended.
Booklet Labels
Booklet labels provide extra space through multiple panels or formats. By using a hinged design, the top label peels off to reveal two or more additional panels of information. This label construction is a perfect choice for including extensive product details or instructions, or adding promo coupons to boost brand loyalty.
Do you need help choosing the right type of extended content label to best suit your needs? Contact us or request a quote to get started on your custom project!